Group Magazine Advert- Miss Miller

After we had finshed our individual magazine advert, my group and I came together and we discussed the strengths and weaknesses of each others magazine adverts. We disscussed which elements of each magazine advert would be most successful in conforming to the indie genre. We then developed one magazine advert to make it better and more appealing for the audience. We took elements from all of our work in order to create one that all group members were happy with. Some elements that we kept the same was the font, colour of the title and the colour of the text. We believed that these elements were already successful in creating an indie genre magazine advert, so keeping them the same was the right thing to do.

 Within the magazine advert, there is high use of the conventional colours stereotypically associated with the indie genre, this is use of natural/earthly colours. These include light blues, browns, greens an greys. By researching magazine adverts within the indie genre it was clear that main colours used were blues, browns and greys. Because of the information that we received whilst researching, we believed it would be successful to follow the conevntions of the indie genre as we wanted the artist to be portrayed as a successful artist and to make the audience fully aware of who she is and what she is about.The colours that are included in the final magazine advert are all related back to the title of the song that we are trying to promote, which is Burn. All of the colours represent fire and burning. These colours are reds, yellows and oranges. As well as giving the audience an insight to the album and what type of music may be included, it also gives the audience an indication of her personality. Reds and oranges may perhaps represent her as feisty and a strong female character. The audience may be attracted to this and make them want to find out more about her, resulting in them buying the album. The colours give the audience an insight to what she is going through as an artist. The fire related colours make the audience believe that she is going through hard times, with the colours representing anger and fustration. The audience will sympathize with her and will buy the album to find out more about her problems and difficulties.



The conventions of the indie genre are still successfully portayed within our final magazine advert. This is shown through the mise-en-scene elements such as clothing, body language and iconography. The body language in which the artist is showing within this advert is her with her head back and leg up on the guitar, the pose portrays her as easy going which is conventional to the indie genre as being laid back and easy going is stereotypical of indie genre personalities. This enhances the audience and artist relationship as the audience are able to believe that she is down to earth and someone whom is true to themselves and have achieved success of their own hard work and efforts. The clothing that the artist is seen to be wearing is a denim jacket, jeans and big boots. These clothes are all conventional to the indie genre as they make the artist seem laid back and down to earth. Her everyday clothing choice makes her seem more relatable to the audience which means the audience can connect to her more and makes the artist seem someone whom is relatable which means the increase of people buying her album. The guitar is also comventional as it a stereotypical instrument played within the indie genre, we included the guitar as it allows for the artist to promoted as mulit-talented and skilled. This therefore makes the audience more intrigued into her and will want to find out more about her. Another convention which the magazine advert follows is the use of typography. The writing looks as if the artist has handwritten it herself. This gives a more personal feel to the magazine advert as the artist is showing that she has personally given a message to her audience despite it only being the title of her hit single ‘Burn’ this being made to look like it is made from fire. It lets the audience connect more with the artist as they can see that the magazine advert is about the artist themselves, and it also makes the audience feel as if she has written the magazine advert herself. I have also included an image that shows a more rebellious indie artist, which would of subverted the indie music genre and makes her have a more powerful appearance instead of the stereotypical innocence they usually have about them.

The picture that we decided on using was taken from our group member Leandra's individual magazine advert. It shows the artist to be in a natural envoirnment with a brick wall as the background. We believed that this surrounding and with the mise-en-scene elements included, makes it highly conventional of the indie genre, whilst at the same time promoting the artist successfully. The image shows the artist standing up straight with her head tilted back, the body language that she is presenting makes the audience believe that she is strong, bold and a confident person. This builds the relationship with the audience as it shows that the artist is independent and successful, making the audience aspire to her and want to be just like her. Whilst we were editing the magazine advert together, we used the 'contrast' effect on Photoshop which allows for high key lighting to highlight the feature on her face. The audience will then be able to clearly see the artist looking directly at them, again enhancing her confidence and making the audience intrigued to her. The image shows off her figure whilst following the conventions of the mis-en-scene elements clothing and the baggy top half, whilst the trousers are usually tight fitting. This creates a better relationship with the audience as she will be able to appeal to a wider audience including males as she shows off her sexuality as a female artist despite not looking provocative. This then therefore makes her look more independent and strong despite trying to look like somebody she isn't.


The layout and the design of the magazine advert is rather simple and easily reabable for all audiences. We wanted to make the artist the centre of attention and therefore we made the image of the artist to take up all of the room on the advert. This promotes the artist in a positive light as because she is centre of attention, it shows her to be successful and Her name is boldly written abover head which makes the audience identify successfully what her name is and who she is. The use of putting her name above her head allows her to be the main focus of the advert, the audience are led to look at the most important aspects of the advert, promoting the artist successfully. The song and album name are written to the right hand side of her. We made the name of the song and the album name next to her at eye level so when the audience look at the image of her, they are immediately encouraged to look at the name of them both. We placed them here in order to associate the artist and the word 'burn' together successfully. This allow for the audience to see the word Burn elsewhere and think of the artist.

The typography on the magazine advert we decided to use a bold font in an orange colour. We decided on doing this for many different reasons. As the image on the advert is extremely dark, we thought that the use of a bright orange for the song name 'Burn' would contrast to the dark background and make the word stand out, making the name stick in the audiences mind. Another reason to why we used to present the artists personality to the audience. The colour can represent power of the artist and that she is dominant in the music industry. Another reason to why we made the writing like this was to make the name of the song more clear to the audience. The orange and yellow colour of the font makes the audience have more of an insight of what is going to be sung in the song. Typically, orange and yellow and reds are associated with danger and anger, this makes the audience believe that the artist may be singing about her emotions or events that have occured in her life. This gives the magazine advert a more personal feel as she is revealing her emotions to the audience and makes the audience want to know more. The language used within the advert is plain and simple which is not too difficult for the audience to read and understand. We made the wording easily readable in order to attract a wider audience instead of targeting one type of audience. This shows that the artist is versitile when it comes to her music by appealing her music to all types of people.  The typography that my group and I decided on using is the use of yellow and green writing which is easily readable. 

My group and I believe that my magazine advert conforms to indie genre as it uses typical conventions to the indie genre by using elements from mise-en-scene such as body language, cothing and iconography with use of the natural setting gives the indication of the indie genre and reinforces the artist as being an indie genre. We believe that the magazine advert will appeal to my target audience as it shows a strong independent women who has a musical talent due to the guitar iconography used. This will appeal to our audience as it may influence them to take up a musical instrument possibly the guitar just to be like the artist herself and to be more connected and have a personal feel and connection with the artist too. 

Individual Digipak- Miss Miller

As well as creating an individual magazine advert, I also created my own digipak. The purpose of creating a digipak is to attract fans and promote the artist. Digipaks have 6 sides to them, all in which give information about the artist and more background information about her. Its important for an artist to have a digipak as it allows for the target audience and fans to connect with the artist more and build their relationship as the audience are given pictures and a paragraph from the artist herself.

It is important to make a digipak conform to the genre of the music in which your artist is, which is why I planned carefully what I would include in my own digipak. I thought about the colours, the images that I would use, the typography and the layout and design. The colours that I used were mainly dark colours such as dark greens and blues. I used these colours to make the artist seem mysterious and therefore leading the audience to want to know more. The blues and greens hint towards the feel of nature, representing the artists personality as friendly and warming.  The darker colours used within the digipak, subvert the conventions of the indie genre as it allows for the artist to seem negative and gives a hint to the audience that her song are gloomy and unhappy. However, another picture included within the digipak includes the element of high key lighting, this in which conforms to the indie genre as it enable for the artists personality to be shown to the audience as positive an happy. The high key lighting also makes the generic conventions highlighted, such as the setting, iconography and clothing. These enable for the indie genre to be enhanced, attracting the target audience. 

I have used many different conventions of the indie genre within my digipak. Specifically through the use of mise-en-scne, with the elements of clothing, body language and iconography. On the middle page of the digipak, I  have used a close up of the artists face, and the artist is looking directly into the camera, this allows for the audience and artist to make direct eye contact. This is conventional to the indie genre as the artist is able to look into the audience's eyes and show off her individual features. Through the eye contact, this builds the audience and artist relationship as the audience feel as if she is looking directly at them and making the digipak have a more personal feel. The use of the clothing use throughout the digipak is again highly conventional of the indie genre. For example, the audience are shown a denim jacket, tight leather jacket and bug boots. This gives a high indication to the audience of the indie genre and enhances the stereotype of an indie music artist. The iconography used is the use of the guitar and a cigarette, the guitar alows for the artists talents to be portrayed and which the audience may find appealing. This also shows her as multi talented and that she is successful because of her talents. The cigarette makes the artist seem rebellious and which shows off another aspect of her personality and makes the audience intrigued and want to find out more about her. The inconography is coventional to the indie genre s they make the artists personality more aware to the audience and the audience are able to connect with her more as her personality may be appealing to them. Overall the conventions o the indie genre included within the digipak, allow for the target audience to be attracted to the album. As my target audience is indie genre fans of the age of 16-21, I believe that the conventions included are highly stereotypical of the indie genre and will ultimately make the audience attracted to it and will make them want to find out more. The guitar, showing off her talents, makes the artist an inspiration for them.

The layout I decided to use within the digipak was to include the artist on each section of the digipak. I did this in order to make the artist the centre of attention and that it would allow for the audience to focus soley on her. This allows for the audience and artist relationship to build as the audience are seeing her many different angles and shots, making the audience feel more connected to her and are more able to see aspects of her and her personality. The close up image of her, allows for the audience to have direct eye contact with her. The way in which her hands are placed on her face, allows for the audience to see the quirky side of her personality, which they may be attracted to and want to find out more about her. This image makes the artist seem bubbly and funny which the audience may like and like her more. I Ultimately wanted to include the artist on all parts of the digipak in order to make her stand out and to make the audience aware of the fact that she is challenging the stereotypes of the indie genre.

The typography that I decided on using for my own digipak was flowing and bubbly font in which is easily readable for all audiences but also, making it conform to the conventions of the genre. The colour that i used for the font for her name was in blue. I used this in order to make her name stand out against the dark background, making it aware to the audience she is a bold, stand out, artist. I also wanted to use a bright font to reinforce her name to the audience, with her name being Lola Starr, the bright colour enhances the idea of a star being bright. I believe this is successful as it allows for the audience to make the connection between her name and her artist image. The language that I used within the digipak is also very simple. I wanted the digipak to be accessable to audiences and to do this I had to use simple language that all audiences could read. The simple language however makes the digipak more relatable for the audience.


To create my individual digipak I used photoshop in order to create the effects that I wanted. I had some difficulties when using the photoshop programme as it was one of the first times I had used it so therefore simple tasks seemed to be much harder for me. One weakness that I found was trying to recolour an image. I wanted to brighten an image in order to make the image stand out more, however, when I tried to do this the image when to bright and didn't look effective and successful enough to put as a side to my digipak. However, I overcame this difficulty by filtering the picture adding lighter tones and highlights in order to make it brighter. This worked and looked successful which I then included in my digipak. Another weakness I found was cropping an image successfully to the corners. I wanted to create a ripped look for the back page of my digipak. To do this I went on to the internet and found a ripped paper image which i then transferred onto my image. To make it look successful I had to clip around the image to make it looked ripped. I found this difficult as the clipping had to be precise in order to make it look good. I blurred out the extra bits of the image to speed up the process. The strengths I found with using photoshop was adding effects to the image. I added a darker border to one of the images, I did this in order to make the background darker and to make the artist stand out. This was highly sucessful as it allowed for the artist to stand out and make the audience fully focus on her.

I believe that my individual digipak conforms to the conventions of the indie genre. I have reinforced the genre by using such elements from mise-en-scene, being clothing, body language, iconography and make up. By including these things in my digipak I was able to promote the artist and the indie genre. This enables for indie genre fans to be attracted to the album and makes a wider audience seemed interested in the artist. I also believe that some aspects of my digipak subverts the genre. For example, the location is in an alleyway, giving the digipak a more grungy and darker look rather than the typical indie look. The personal message also will make her fans feel a more personal connection with her. Creating an individual digipak will help to ensure that our groups final digipak is successful as it will allow us to show all aspects of the indie genre and will promote our artist successfully. Putting all of our ideas together will allow us to make sure we have included every aspect in which we want.



**** screenshot of digipak****

Individual Magazine Advert- Miss Miller

I have created a magazine advert in order to promote and sell my artist. Within my group, we all individually created a magazine advert. I have created a magazine advert which I believe will attract my intended audience and is also able to show off the artists key features. Magazine adverts are used to capture the audiences attention towards the artist and make the audience want to find out more about the artist. Through the magazine advert, the audience are able to find out more about her personality and are given an overview of herself. The use of the mise-en-scene, also, gives the indication of the genre which audiences may be attracted to.

Within the poster, I planned everything from colours to the layout and the design in order to make it appealing to the audience and promote my artist. The colours that I used were dark, with use of greens, browns and blues. I used these colours as a reflect of nature, representing the artists personality, which can be seen as friendly and warming. The earthly colours portray the artist as innocent, friendly and well grounded which is how we wanted to represent her which I believe is done successfully through the use of the colours. The writing of her name which states 'Lola Starr', is written in blue in order to again portray aspects of her personality, the light blue represents her as bubbly and fun which the audience may be attracted to and will want to find out more about herself. These colours are conventional of the indie genre as they enable meanings to be conveyed and the audience can find out more about the artist. They will allow the audience to see sides of her personality and will give clues to what may be included in her songs. 


Another element of my magazine advert are the conventions of the genre. I have followed the conventions of the genre within my magazine advert which is seen through the mise-en-scene and camera angle. The mise-en-scene elements that conform to the indie genre are the clothing, setting and iconography. The long shot that we used was in order for the audience to fully see her and see her surroundings and that it is typical of the indie genre. The clothing that she is wearing is a large denim jacket, tight jeans and big boots. This is highly laid back clothing and makes the audience relate to her more a they are able to see that she is not about the wealth or the stardom just a down to earth person, which the audience will find attractive. Another convention of the genre is the setting. The setting is seen to be a dark, hidden alley way. This is conventional of the indie genre as it allows for the artist to be portrayed as laid back and easy going. The darkness of the alley way represents her feelings and emotion, portraying her as upset and angry. The blackness and the fading away of the alley way makes the artist seem suspicious and mysterious. This can make the audience feel sorry for her and want to find out more about her and why she is feeling such way.

The image used within the magazine advert is a picture of the artist by herself with a guitar. I used this picture as it allows for the audience to know who she and what she looks like. Because she is the only person on the cover, this makes the audience focus on her and realize she is the centre of attention. The audience are led to look at her and her guitar which makes them believe that the artist wants the audience to understand how she got to where she is now and wants to tell her story. I decided to include the guitar within this advert to portray her as multi-talented, a guitarist as well as a singer. This makes the audience attracted to her and want to listen to her song as it is produced and sung by herself.

The layout of the magazine advert was important to me as I wanted the artist to be the centre of attention. By doing this, I placed the image so the artist was in the centre. The audience are able to see her clothing, body language and facial expressions clearly,allowing them to make an opinion on her. The writing of her song name is placed above her in order for the audience to see it clearly and what the magazine advert is promoting. Her name is placed next to her in order for the audience to know who she is. The typography of her name is italic and easy flowing. I decided on this font in order for it to be easily readable for the audience and also gives clues about her personality. The flowing font makes the audience believe she is easy going and laid back. The audience then start to like her personality and want to buy her album. On the other hand, the font of her album name is in bold and again easy to read. I decided on using bold font for the title in order to make it understandable to the audience that she is a bold character. The colouring of the word 'Burn' is in orange/red to represent the anger and the pain that the artist is in. These colours make the audience keen to know what she is going through. The bold lettering makes it clear to the audience that she is keen to tell her story and what she is going through regarding her relationship.
The language that is used within this magazine advert is easy to read. The words and vocabulary written is easily readable as we want all ages and all audiences to be able to read it and what the artist has on offer. The readable text not only attracts the targetted audience but also a wider audience.

To create my magazine advert, I did it on photoshop where I was able to edit, crop, add text and add colours to my image. However, I found some weaknesses whilst using photoshop as it was my first time doing so. As a first time user of the programme, I found that editing the the picture was a difficult task as I was unsure what each effect would look like. However, by experimenting and taking my time with editing, I found the right effect and what looked best. Also I found that certain images had to be cropped and resized which I was unsure how to do. I overcame this by taking my time whilst cropping and taking out certain parts of the image, making sure that it suited the genre and looked successful as a magazine advert. 
I also found some strengths whilst creating my magazine advert. I found it successful to add text to my advert and create colours and fonts that successfully suited the indie genre and look effective on the magazine advert. Also, another successful point was the lasso tool. This allowed me to crop out any unnecessary image that I didn't want to include. 

To conclude, I believe that my magazine advert conforms to the indie genre and is successful in targetting the correct audience. Through the use of mise-en-scene and setting, the indie genre is shown. Individual magazine adverts are useful a each member of my group can create their own ideal advert. We can then come together as a group and create a group advert that we believe has successful conventional indie genre aspects and what would be most appropriate in targetting our intended audience.



**** SCREENSHOT AT SCHOOL THEN ADD IN***

Music Video Storyboards- Miss Georgiou

 My group and I created a storyboard in the planning process of our music video. The purpose of cresting a storyboard is to allow us to plan what specific elements we will be including within our music videos at certain times. It also enables us to plan second by second all the different elements such as the different camera angles, the setting, the editing, iconography and sound etc. It also gives us a better idea of how the video will turn out to be like at the end of the filming process and therefore we can plan in detail each second to make it as successful as possible. Because the camera angles change extremely quickly, the storyboard allows for us to know what each camera angle is going to be, making it an easier process to film. The storyboard will make everything much more simpler for us as we have a step-by-step plan of what we have to do and will not create any confusion when it comes to filming. It also allows us as a group to discuss together what we think would work well and what we could include to make it better.

Whilst planning for the music video, I used many different elements through primary and secondary research. The primary research consisted of questionnaires, vox pops and the feedback from peers and teachers i had received. The questionnaires that my group and I created allowed us to gain more information about the indie genre. We asked the public a range of open and closed questions ranging from how old the participant is and what they would expect to see in the indie genre. This enabled us to gain more information about the indie genre and what people would want to see included in a successful indie music video. For example, many people wanted to see the use of a guitar as they believed it was stereotypical of the indie genre. Therefore, we took their advice on board and will be using a a guitar in order to attract more people and make it more enjoyable for the audience. 

We also used secondary research as we began to analyse different music videos ranging in genres, in order to give us inspirations for our music video. By doing this we were able to plan our storyboards much easily as we had better insight and knowledge to what codes and conventions were typicaly used by the genre such as location, iconography, lighting and editing. While analysing the different music videos we noticed that certain elements were constantly used throughout, which gave us a clear indication of what to include within our own production in order for it to be successful. We also noticed that some videos would subvert their genre in subtle ways and try to find hidden meanings within the song so that the audience feel that there is more to the song than what the narrative is telling them. The inspirations that we took from the videos was the mise-en-scene elements such as clothing, body language and lighting. Also, camera angles were a key inroisration for my group and I as we believed that the different camera angles the vidoes used, made them more interesting and engaging for the audience. The location was a main inspiration also, the natural locations and realistic settings represented the artist as down to earth and humble which is what we also wanted to portray so we believed that by using these settings, we would create a successful representation of the artist. The secondary research helped my group and I massively as we were able to know of the codes and conventions in which to follow in order to create a successful indie music video. 

My group and I had a meeting and planned our storyboards on paper. This allowed us to sit down as a group and plan step-by-step all of the elements that we wanted to include and allowed for each member of the group to have a say in what they wanted to include. By planning the storyboards we listened to each second of the song, planning what would happen at each point. This ultimately let us plan the storyboard much more easily as we followed the lyrics and therefore the lyrics and visuals would match. This allowed for us to have a clear image in our minds of what would be included in the video and how the end result would be and could therefore change things around if we felt like it wasn't right or typical of the genre. For every camera angle, we had to explain what editing style would be used, what iconography would be used, how long the frame would last for and where the frame would be set. We did this for every different camera angle we wanted to include, therefore giving us numerous amounts of storyboards and frames to work with when filming our music video.


Whilst doing our storyboards, we shared the roles equally so that each member of the group had a fair chance of giving ideas to include within the storyboard. However, to make the task easier, we allocated roles to each person within the group. Heather Everingham gave the final approvals and made the final decisions on what would go into every frame and made them much more precise. She made it clear how long each frame would be and specifically what will be included in the frame. Leandra, another member of my group, gave ideas about narrative and the camera angles that we should specifically used which then led me to plan iconography and location. This helped us share the responsibility when planning and we all had equal opportunity to share ideas once we had finalized everything. Giving specific roles allowed for us to guide and help eachother once we had finished and give or opnions on what had been planned. By giving certain roles and accepting certain responsibilities we were able to get the storyboards completed quicker and more efficiently.

We followed our storyboards as best as we could, which was most of the time. However, we filmed a lot of footage at once in order to achieve more natural footage and close to reality which the audience could relate to. Ultimately we followed the storyboards but we also filed much more footage in different angles so we could create a more pleasurable viewing experience and so the audience can see the same thing but from different peoples perspectives which gives the audience more of an insight to what the would see if they were in the scenario. The filming schedule also allowed us to film things for the right amount of time, the storyboard gave us an idea of how many seconds to film clips for in order to follow the lyrics and the actual song itself. 

Photoshoot- Miss Miller

When creating our music video, we will be creating a digipak and a magazine advert in order to promote and sell our artist. We therefore had a photo shoot in order to get the successful pictures we need. Our photos needed to attract our relevant audiene and portray the artists image. This helps to create the artist and audience relationship as they are able to see how she dresses, how she presents herself and can get better feel for her and ulitmatley either be attracted or turned away by this. The pictures that have taken shall be used for both the digipak and the magazine advert. It is important for us to take a variety of different pictures in order to show off the artist;s image off in many different angles and show her personality through her image. These images will allow for the audience to see a full image of the artist, and begin to have an idea of her personality from what is being shown. The variety of shots let the audience share a more personal relatinship with the artist as they are able to see her in her nartural element and what she does best.

The first image that we will use is the use of a close up in which the main focus is on the artists eyes. We have chosen this image as it shows off the artist facial expression and makes eye contact for the audience and the artist. This image allows for the audience to see the artist fully and sells the artist to the audience, according ti Goodwin's theory. It follows stereotypical elements of the indie genre as the use of mise-en-scene is highlighted. For example, the red bandana is shown off by the high key lighting. The bandana gives the artist a more egdey look and somewhat rebellious. The red bandana makes her stand out, and she should be the centre of attention. The soft facial expression that she is pulling reflects characteristics of her personality. Her mouth is open and her eyes are wide which represents her as confident and outgoing in which is what we wanted to portray with this image. We will intended to use this on our digipak as it is more personal. The eye contact made helps to build the relationship between the adience and artist as the audience feel as if they are looking into the artists eyes and connecting with her.

The second image that we took is a long shot f herself which shows off her clothing and her guitar. We took this picture as it allows for the artists talent and style to be shown off. This allows for the audience to get to know more about the artist and what she is about. We discussed as a group and we believe this would be a good image for the magazine advert as it shows the artist off fully and makes the audience realise what she is about. The mise-en-scene is very conventional to the indie genre in this image. The clothing seen is a denim jacket leggings and big boots. This enhances the indie genre and reflects her personality. The baggy jacket and the bandana to pull her hair out of her face makes her seem highly laid back and easy going. The setting is grungey and in a hidden location which makes her seem mysterious and therefore the audience will want to know more about her.The iconography being the guitar, shows off her talents to her audience. As the audience knows she is a singer, letting them know she plays the guitar too makes her seem multi talented and the audience will see this as inspirational. We decided to make the guitar the centre of attention to promote the indie genre and make indie fans want to know more. We believed this was a good photo as it shows off the artist fully and reflects some aspects of her personality. We believe also that it will build the audience and artist relationship as she is seen as a role model and the audience will want to aspire to be like her and like her more for who she is.


The next picture that we took was a high angled shot of the artist. This particular pictured shows off the more rebellious side of the artist. We wanted to show off the two sides of the artist and we took this picture to do so. We will intend to use this picture in the digipak to show off her mutiple sides. We believe that using this on the magazine advert would be too explicit for younger children and in general poeople may be turned off by what she is doing and would therefore result the artist to be unsuccessful. This is conventional of the indie genre as it portrays many diffferent elements from the indie gernre. The mise-en-scene used is the clothing and the iconography. The denim jacket makes her seem somewhat grungey and wold give the artist a stereotypical indie image so that she would appeal to her target audience. The cigarette used in this portrays her rebellious side and links in with the idea of fire as the song title is called 'Burn'. This will create a relationship between the audience and the artist as it shows her more rebellious side which people may be attracted to.




The last image that we took was a mid shot of the artist looking directly into the camera. We took this picture in order to allow for the audience to have a better idea of whom she is as an artist and have a clearer image of her artist representation. We discussed as a group that we would use this as the magazine advert picture as it allows for the audience start to understand whom she is. For example, the way is pulling the jacket over her mouth, can portray to the audience that she is innocent and hiding parts of her personality which the audience may find intriguing and want to find out more about her. It is conventional of the indie genre as we are able to see her clothing which is a denim jacket and a bandana, which are highly typical of the indie genre. This attracts the indie genre fans and other people in whom may be attracted to what she is wearing. We believe this is good because the artist is looking directly at the camera allowing for direct eye contact to be made, connecting the audience and artist more.  

My group and I found it a fun and important task to have a photo shoot of our artist as we were able to take control of the representation of the artist. We have built the artists character and is therefore a much easier task for us to film as we know exactly how to portray her within the video. 

Planning Digipak- Miss Miller

There is many reasons into why digipaks and jewel CD cases are important, they both have many differences and similarities when it comes to promoting the artist, building the relationship between the audience and artist and how effective they are in the promotion of the album. Digipaks and jewel CD cases are effective as they enable the audience to gain more information about their prehaps favourite artist anf gives them more of an insight to the song and album. It gives some personal feel towards the artist and the audience and creates a much more meaningful relationship between them as they are able to see the process in which the album was made and they can connect more. 

The purpose of a digpak is to give the audience more information about the artist and the fans get to know the artist more and can be more involved with their personal life. The digipak includes elements to purposely give information and how the album was created and what they did during the process, which can therefore make them more connected with them and to relate more to their lives.
The design of the digipak is much more in depth and more appealing to the audience which can include many more images than an original jewel CD. The larger space for images which are high definition and of much higher quality makes the audience feel as if they are paying a good price for what they are buying. The jewel CD case has the basic information that the audience will need. Whereas, the digipak will include a personal note within it, making it seem as if the artist is talking directly to the fan themselves and again gives it a more personal feel and making the audience feel welcomed. These points are all of which will be included within our own digipak as we want a warming feel and to make the artist seem down to earth, which supports the indie genre also.

My group and I will be creating a digipak in order to promote the artists 'Lola Starr''s new song and we want the target audience to have a better relationship with the artist. The way in which we planned this was on an a4 piece of paper, each section representing one point of the digipak. We have planned this carefully adding what we think would be a successful point and which we can later on include in our final production of the digipak. We used a varitey of different pictures and camera angles making the images more interesting and appealing for the audience. The close up angles allow for the artist to be shown off and allow for the audience to see the artist clearly and sew theyre appearance. The close up also makes the audience focus on only them.

The colours that we will be using will all be coventional of the indie genre. This is because we want to highlight the indie genre massively. We will use blues and greens within the digipak in order to create an earthly setting and nature is a main part of her image. These colours will represent her soft personality and that she is down to earth. These colours will appeal to our target audience as they are bright, spiritual colours which is what attracts people to the indie genre. These will make the audience to feel happiness, this connects the audience to connect with the artist as it promotes her as being positive and her songs will send a positive message to her fans. The other colours that we will be including are reds, oranges and yellows. These will be included to coinside with the song name 'Burn'. These colours will represent her rleationship and her feelings. The contrast in colours will make the audience understand her feelings mixed with her personality and will get a feel of what the songs will be about on her album.

The typography in which we will be using for the digipak will be easy readable and flowing. We will be making the font easy to read as we want to attract a wide audience and therefore using a basic and easy on the eye font, many people will be able to understand what is written. The flowing font will represent the artists personality and their attitude to life. The joint, flowing letters will represent her as an easy going person and highly laid back. However, with the pictures of her, this will enhance to the audience that she is serious about her job and respects what she does. The font will be highly stereotypical of the indie genre as it `allows for the audience to understand the artist more and feel more connected to her. This is successful as the audience will want to know more about the artist and result in buying the album.

We will be using many pictures of the artist on the digipak in order to show to the audience who she is. For fans, this will make them want to buy the album more as they can keep the digipak as a keep safe and can have more merchandise from their favourite artist. The pictures that we will be included will have a variety of different camera angles in order to promote and sell the artist. The close ups we will be using are just of the artists eyes. This makes it feel as if she is looking directly the audience and the audience can therefore feel more connected to her. They feel as if they are looking into her eyes, connecting with her. Another image that we will use on the digipak is a long shot of the artist playing her guitar. This enhances the indie music genre as guitars are very stereotypical. The use of this image will portray her talents to the audience. The audience will then see her multi-talents and attract to her more as they believe she is hard working and successful at what she does. Her playing her guitar represents to the audience that she is serious about her job and wants to be successful at what she does. The long shot here, also shows off her clothing. Her clothing is extremely casual which represents to the audience that she is down to earth. It tells the audience that you don't have to change yourself to be successful and people should accept you for who you are. The audience can find this inspiring and want to get to know more about her and buy the album. This is conventional to the indie genre as they see she is relaxed and down to earth as the indie genre is percieved to be.

The planning of the digipak was helpful for my group and I as when it came to creating it, we knew exactly what to include and what would be successful. Planning it together allows for everyones views and opinions to be heard and we could work as a team and come to a conclusion of what should include to create a successful indie digipak. 

Risk Assessment- Miss Georgiou

My group and I created a risk assessment to know what hazards and risks we may face whilst filming for our production. This enabled us to discover the risks and discuss what we could do to prevent them. By making a risk assessment we were able to know what hazards to look out for when filming and therefore create a less likely chance of the risk happening. There were many different hazrds in which we believed could be a problem from the weather to the setting. Therefore, we thought it would be best to discuss and plan what we would do to overcome this. Whilst filming, we reached a few hazards, however we knew howto overcome them and swiftly moved on filming. 

Filming Schedule- Miss Georgiou

My group and I created a filming schedule in order to know when and where abouts we would be filming. We did this to create an easier working envoirnnment for all. During the process of making the schedule, we were able to know when everyone were busy and could therefore work out the most suitable time to film. This made everything much more easier for us a group as we were able to plan successfully for the day, and know what we would have to do. Filming schedules are important to have as they enable to us to have structure and guidelines on when we would be filming specific things within the video. Ultimately, we could then go back after filming to see if everything we needed had been filmed.

When we had finalized our filming schedule and my group and I were ready to film, we then followed the structure and the timings of the schedule, filming certain certain elements on certain dates, making the filming process much more easy flowing. The group and i tried our best to follow the schedule, however, under certain circumstances such as the weather and people falling sick, we had to arrange a few days which ultimately set us back a few days with the filming, yet we came together as a group and discussed when the next best time was that we could film. 

Planning Editing Styles- Miss Georgiou

Within a music video it is esential to have a range and variety of editing styles in order to create and audience and artist and relationship to build. Some editing techniques that will be included in my music video is the use of quick editing, filters and slow editing. These editing techniques will add to the affect of the video and enhance the indie genre.

The first editing technique recgonized that we will be using in our video is the use of filters. Filters allow for the colour of the clip to change, adding lighter or darker colours allow for how the artist is feeling to be portryayed. Adding a lighter filter when the couple are seen together makes the audience believe that both people are happy in their relationship and enjoy being together. Moreover, adding a darker coloured filter over the footage will make the audience understand the negative sides of a relationship and portray and enhance the idea that the couple are not happy together. This helps to represent the artist and the feeling that she is feeling inside, this can build the audience and her relationship as they will be able to feel some sort of emotion for her and towards her situation. 

Slow editing is another editing element that we will be including within our music video. We will be including slow editing when the couple are seen together. We have decided to use this element her in order to represent to the audience that when they are together time goes slowly, which enhances how intense and loving their relationship. The audience can ultimately relate to this editing style as they may have been in the same situation and could portray their own relationship. This editing style is conventional to the indie genre as it allows for the artists emotions to be shown in depth and allow for the audience to feel more connected. 

The last editing technique that my group and I have decided on using is the use of quick editing when the couple are arguing and when theyre in camden. We have decided to do this as we believe that the quick ediitng will be able to show off the anger and fustration in which both people are feeling. The quick editing will make the music video much more fast pace, representing the idea that the relationship is moving extreemely quickly and for the artist its too much to handle. This is conventional to our genre it again allows for the artist feelings to be portrayed well and can build the artist and audience relationship. 

Overall, we concluded that a vairety of camera shots would make the video more successful as the audience are able to see a wide range of different edits making it more appealing to them and give them a better understanding of what is occuring within the music video.

Planning Magazine Advert- Miss Miller

When an artist releases an album or a single, it is important that it is highly advertised and that many people know about it in order for it to become successful and popular with audiences.  A way of promoting an artist album or single is a magazine advert. These are effective as they enable for the album to be seen by wide audiences and therefore will raise popularity of the album. It also gives the artist an opportunity to sell themselves to the audience and gives more information about who they are and what they're about. My group and I will be creating a magazine advert and it is important to plan this as we want it to be successful. Planning it will allow us to include everything that we want to include and will represent the artist how we want them to be and will give the audience a wider understanding of whom the artist is and what they're about. When planning for our own magazine advert, it is important to consider every element from colours to layout and design.

The main colours that we aim to use in our magazine advert will be colours related to nature and the earth such as browns and greens. I have chosen to use these colours as I believe that by using these natrual colours, they are conventional of the indie genre as they portray the character traits of the artist to be happy and down to earth. These colours will be contrasted with darker colours, For example, the darker colours will represent the sad and anger of her personality and the dark side of a relationship, on the other hand, the light colours will portray her happy and funny side and the loving and heartfelt side of the relationship. These natural colours are conventional to the indie genre as most indie artists are relaxed and down to earth which these colours represent. However, because of the title of the song 'Burn', I may add warmer colours such as oranges and yellow to connect the audience to the song and what may be involved within the video and it gives the audience an insight and better understanding of the song. This is conventional of the indie genre as various indie artists are seen as rebellious and dangerous which this enforces. 


Within the magazine advert, i have decided to use mainly conventional elements which conform to the indie genre. I will show the conventional elements through mise-en-scene such as clothing, setting and iconography. The clothing that I want to be shown on the magazine advert will include a baggy jacket, big boots and a bandana. I believe this will be effective as it is very casual clothing which means that the audience will be able to relate to her as she is easy going with what she wears and how she presents herself. This will make the audience want to find out more about her songs as they will be relatable. The setting that will be used for the magazine advert will be in a secluded alleyway, this makes the audience believe that the artist is somewhat mysterious. Because of where she is in the advert, it also portrays to the audience that she isn't trying to be centre of attention, she is down to earth and is easy going and doesn't mind where she is. Without using the conventions of the genre, we would not target the specific niche audience and the target audience would feel more distant from the artist, creating for the music video to become a flop.



The main and only image used within the magazine advert is a picture of the artist in a run down, secluded area where she will be seen to be smoking and playing her guitar. This again will make the audience realize that she is laid back and down to earth as she doesn't care about her surroundings as long is she is performing her music. This indicates to the audience that she takes her guitar everywhere she goes and that music is her life. This will enhance the audience and artist relationship as the audience will understand that the music is her life and will respect her and want to be like her. This will also allow for the audience to see who she is and what she looks like. As the artist is the main person within the video, my group and I decided that it would be appropriate to put just her on the front and be recognized. We have several pictures that we could use for the magazine advert ranging from long shots to close ups. A close up seems best fitted for this as we believe it will connect the artist and the audience together as she is the main singer of the song and the audience will be able to see clearly the look her face and how she is feeling. With a close-up also, the audience are able to see her makeup and see that it is subtle and looks like day-to-day make up any girl would wear. This will make the artist seem down to earth and relatable to the audience. It also sends the message across to the audience that you do not need to change to become successful and that you should not let fame change you. This will conform to the indie genre as indie artists are relaxed and easy going, which is how we want to represent our artist on the magazine advert. 



The layout and design of the magazine advert will have the artist as the main feature so everyone will focus on her and portray that she should be the centre of attention. She will be seen in her clothing and holding her guitar. We will do this in order to present the artists talents to the audience, the audience will be able to see her diverse range of talents and be more attracted to her more, this will build the audience and artist relationship as the audience will want to aspire to be like her, and wanting to achieve her goals. Another option we may use is a close up, this show off the artists facial expressions to the audience and will allow for the audience to know how she is feeling and can imply that the artist wants to connect with a more personal feel as she is telling the audience how she feels. The close up will show eye contact with the audience, making the audience more interguied as to what her album may be about.  This is conventional of the indie genre as the artist is fully able to connect with the audience and can make the audience feel more involved and can introduce her feelings in which the indie genre aims to do. 

The typography will be easy to read and rather simple, portraying the audience's persona and the way her outlook is towards life. The typography will match the music in which the artist sings. For example as the song name is 'Burn' the font used will be less elegant and more grungey looking in order to tell the audience about the hidden meanings within the song. The colours of the font will be orange and yellow within the word 'Burn', again prehaps making the audience believe she has two sides to her personality and what may be included in the video and attract a wider audience. The font that we write the word 'Burn' in may represent how different she is as an artist and may make people more interested in her and make her music more appealing to them. 

Digipak Analysis- Miss Miller

When an artist releases an album, it will come in several different formats, being a regular, plastic CD or a hardback, 6 sided digipak. The purpose of a digipak is to give more information to the audience about the artist and the audience can then get to know more about them and gain more information about their personal life. This makes fans feel more connected to the artist as they feel like the know them more and more personally. Because of the format of a digipak, there is allowance for more of a design to be included which can make it more appealing to the audience. The design can include more images of the artist for example which makes the audience again more attracted to them as the images may portray their talents and looks, etc. 

The artist may also include a small note directed to the audience to thank them for their support and buying the album. This makes the digipak more personal for the audience and make the audience feel more personally connected to the artist. The 6 sides of the digipak instead of 4 on a regular CD, allows it to be more detailed which makes the audience believe they are paying a good price for the best images. 

The jewel CD case usually has the key information that the audience will want and need, this will include the artists name and the songs that are on the album. This allows for the audience to know what will be included on the album before purchasing so they know what they are in for if they decide to buy it. The artist name and an image will usually be on the front of the CD. The image will make the CD stand out for the audience. For example, if the image on the front is bold and colourful, more people are going to notice it in shops and are therefore more likely to buy it. Jewel CD's are much more durable than digipaks as they have a plastic casing which allows for it to not be damaged easily and can last for much longer than digipaks. There will usually be lyrics contained within pack which may include the main songs within the CD, this allows for the audience to sing along and get more involved within the song. 

This is a digipak from our chosen artist Ellie Goulding which is for her album 'writer'.

The representation of the artist is seen through the images and the font used. She is seemed to be a free, young talented girl. The flowing font suggests that she is easy going and free flowing and is just being herself. One image shows her playing her guitar in a recording studio, this shows her as talented and that she is proud of her talents and wants to show them off to the audience. The connotations of this picture, of her playing her guitar, shows that she is relaxed while she works and that she works hard in order to create the best songs possible for her fans.  
The next picture included on the digipak is her in a field. This can portray her as a rebellious, free woman in whom likes to spend time by herself. As in the picture we are only seen her, this can represent to the audience that she is independent and doesn't rely on anyone else. The connotations within this particular section can show that the artist is trying to portray to her audience that being independent can make you successful and wealthy.
Overall, all the images that are used on this digipak include her on them. This can mean to the audience that the artist wants everyone to look at her and that she should be the centre of attention. This can therefore give the impression to the audience that she is vain and can therefore make people be less attracted to her.

The colours that are used within the digipak are mainly colours relating to nature and colours which are soft and girly. One of the pictures seen gets its light from being outside in natural surroundings, this creates a more natural feel for the audience, making the audience believe she is down to earth and friendly. This enables for the audience and artist relationship to build as the audience know she is a natural person and isn't being fake or superficial about who she is. The connotations used within the colours can show that Ellie Goulding, the artist, is a gentle and genuine person, through the way she has portrayed herself and the body language that is shown on the digipak. As the colours are light and soft, the audience are more able to connect with her knowing she is down to earth and a happy person, whereas if the colours were darker and more edgy, this may portray her as a dangerous and feisty character. Colours are extremely important to consider when making a digipak as certain colours can present  personality traits.



The typography used is written in italic to give an insight to the music that will be included in her album and could also possibly mean that its the artists hand writing that we can see. The italic writing suggests that the music is relaxing for the audience. Because the writing is flowing and girly, this can also give the audience an understanding of what her personality is like, that she is easy going and perhaps very girly. Contrastingly, if the writing was messy and bold, it may suggest her personality to be different, such as grungey and tom-boyish. The font is as if someone has written it which coincides with the album name which is 'The Writer' which gives the digipak a more personal feel to it as they believe that the artist has written it for the audience and connects them more. The connotations here may make the audience understand more her personality is like. It makes the audience have a better understanding of what types of songs will be included on her album.


The design and layout is somewhat simple with various close up shots of Ellie Goulding's face to show the audience who the artist is and to promote her as being an inide artist which is clear to see as the make up, clothing and hair.  These different pictures of herself gain the audiences attention and give it a more personal feel as they feel they are on a journey with the artist, as each picture shows something different to the creation of her album. The writing that is above and below the artists face makes it seem as if she has written it herself, this gives it a more personal feel towards the audience and therefore makes the audience more intrigued into the album as they feel as if the artist is reaching out to them. Because each section includes a picture of the artist, it makes the audience clear to see that she is the most important person in the process of her album making, she wants to take credit for her work as well as wanting to show the audience who she is and what she is about. 


The style of language that the digipak contains is rather simple and easy to read, this attracts a much wider audience as all people can read it. Using more complicated or difficult words would mean that not all people could read it, being intimidated by the words resulting in not purchasing the album. The connotations used within this section show that the artist is a person who doesn't speak many words but lets her music do the talking. The lack of words on the digipak show that the audience have to listen to her album in order to get more of an insight to who she is and to get more of an understanding of her.

I will use my research on this digipak when creating my own as i can use these ideas that are related to the indie genre. The conventions and connotations will reach out to the audience and make them feel more involved in what the artist is about. 

  

Planning Lighting and Colour- Miss Georgiou

Within a music video is important to consider every element, including lighting and colours. A variety of lighting styles and colours are essential as they allow for a certain type of atmosphere to be created within the scene and can allow the audience to connected more to the artist as the lighting can portray the artist in certain ways. The lighting can also be used to determine and show the audience what type of artist that they are. For example, low key lighting can perhaps portray the idea that the artist is a sad, unhappy person. On the other hand, high key lighting can be used to portray the artist as a happy and free person. 
High key lighting is mainly used when the scene is outside, such as in a field, as the natural light from the sun makes it high key and can represent the artist as someone whom lives free and is a happy person. 
Different types of colours are essential within a music video, also, as each different colour can be used to represent a mood or emotion. For example, yellow and orange can be seen as fiery and passionate. Red can be seen as danger and fear whereas blue can be seen as distant. These colours can show the audience how the artist is feeling and what emotion they are feeling at a certain time within the scene and the video. It is important to use different colours as we are able to represent the emotions and feelings that the artist is feeling and the audience can relate more to them. 

The first element of lighting that we are planning on using is the use of high key lighting. This will be used when we are outside in Camden and Brick Lane as the sun will give us the natural, high key lighting that we need. As she will be with her boyfriend as this point in the video, the high key lighting will represent them as a happy couple ans them as a strong couple enjoying time together. The high key lighting can be seen as a positive element and allows for the audience to see that the relationship is strong and healthy. This is conventional to the indie music genre as the artist is seen to be in a natural setting and portraying a free life and her being a happy character. For example, when they are in Camden and the lyrics sing 'play it loud'. The lighting will help to represent our artists personality and show the audience that despite her success she can still have fun and spend time with her loved ones.

The next lighting element that will be used is low key lighting. This will be seen inside the home at night time when she is having arguments with her partner. We have decided to use low key lighting when they are arguing as the dullness of the lighting will represent misery and sadness. The low key lighting represents negativity and a dull place. Ultimately, this portrays that they are not in a happy place and that their relationship is falling apart. We believed that low key lighting would help in representing the negative side of the relationship as the contrasting high key lighting will make it stand out more and make it more serious for the audience. This is conventional of a music video as it allows for the emotion and feelings to be shown more effectively. 

At a certain point within our video we will be including a scene where the artist is by a fire, throwing certain things onto it. The red and orange light reflecting off of the fire will allow for the audience to know her feelings and emotions at the time. Typically, red and orange colours represent anger and danger, which is what we want to get across to the audience at this certain time. This is conventional to the indie music genre as the artist is expressing her feelings and emotions, which is typically what indie songs are about. 



Another colour filter which will be used within the music video is the use of pink and red. These colours will be noticed when the couple are in the bedroom, laying in bed. We have decided to include these colours here as red and pink portray romance and love. Adding to this point of the video when they are in the bedroom will allow for the audience to understand that being together is all that makes them happy. It will also make the audience realise that when they are with eachother they fall inlove more and more. This can make the audience and artist relationship stronger as the audience can relate as they have been in the same scenario.

The target audience can build a strong relationship with the artist through the colours and lighting we have chosen. The lighting and colours portray how the artist is feeling at certain times. For example, we believe that the low key lighting will create a dull and sad atmosphere and the audience are able to feel sorry for the artist and sympathize with her. The red and orange lighting will represent anger, girls in whom are watching the video will be able to relate to the anger she is feeling as they may have been in the same situation. 

Planning Cinematography- Miss Georgiou

Cinematography is an extremely important part within a music video and should be planned very precisely and carefully. Each camera shot can be used to connect the audience to the artist, enhancing their relationship and can also give the audience a better understanding and insight of what is occuring within the scene.



The first cinematography element which will be included in our music video is the use of a close up. Close ups are very conventional of the indie genre as the audience are able to see the artists facial expressions. The audience are able to see the emotions on the artists face and can see what emotion the artist is feeling.  This allows for the audience and artist relationship to improve as the artist is revealing how they feel at certain times which enables for the audience to connect with them and are able to understand and feel a certain way of emotion towards the artist. This camera shot will help represent my artist as the emotions on her face to attract the audience. A close up shot will be shown at various different times throughout the video, specifically when she is singing into the camera, when she sings 'we dont have to worry about nothing'. The audience will feel as if she is singing directly to them, creating a more personal feel. The audience are also able to see how she is feeling and what emotion she is presenting.




The next camera shot which I will be using is the use of the two shot. This shot will be used to show the artist and her boyfriend together. This shows the whole scenario and the setting in which the characters are in. This shot will be used specifically when the couple are in Camden. This allows for them both to be shown to the audience and the natural setting to be conveyed. By doing this, their relationship is able to be shown as strong and that they are happy together, and they do not have to care what other people think. This is conventional because indie artists usually sing about relationships, so therefore, this shot allows for the audience to actually see what the artists is singing about. This allows for the audience to connect more with the artist as they may think they have been in the same situation and understand the emotions. The specific point in which we will use this cinematography element is when the lyrics say 'we don't want to leave, no' in order to present their relationship as strong and everything is perfect. 


The next cinematography element we have planned and that will be featured in our video is the use of zooming in. This can be used to look up to the artist. This is conventioanl to an indie music video as the zooming in allows for the audience to connect with the artist more as the zooming in makes it seem as if we are becoming more involved with the artist and we are havin more of an insight of how the artist feels and what their emotions are. As the the facial expressions are not seen from a distance, as the camera gets closer the audience will be able to have a clearer understanding of what the artist really feels. We have decided to do this in order to enhance the relationship between the artist and the audience. At the point of the song when 'giving love to the world, we'll be raising our hands' the camera will gradually zoom into the artists face, as well as her boyfriends. This allows to them to see that they are happy together and enjoy what they're doing when they are together. 

The next camera shot that we will be using is use of a medium shot to show the artist and the instrument that she is playing, which is a guitar which is conventional of the indie genre. This allows for her talents to be shown to the audience, perceiving her as multi-talented and attracting them more to her as they believe she has many talents and will want to know more about her. The artist will be performing into the camera at the chorus when it sings 'when the lights turned down, they don't know what they heard'. This allows for the audience to get to know more about who she is and her talents that she has. This  is highly conventional to the indie genre as the audience are able to see her talents.

The last camera shot we will be using is the establishing shot. This shot allows for the audience to see again the setting in which they are in and what people are around them. This is conventional as at this point the audience are shown her full surroundings and the setting in which she is in. The setting will reinforce the inide genre. This camera shot will help to represnt the artist as the setting may reinforce where she spends her time and we get to know more background information about the artist.

The target audience can build a relationship with the artist through the camera shorts that I have selected, and therefore the facial expression that is involved within the camera shot can help the audience be more involved with the artist and help them involve them with their words and lyrics