

The next cinematography element we have planned and that will be featured in our video is the use of zooming in. This can be used to look up to the artist. This is conventioanl to an indie music video as the zooming in allows for the audience to connect with the artist more as the zooming in makes it seem as if we are becoming more involved with the artist and we are havin more of an insight of how the artist feels and what their emotions are. As the the facial expressions are not seen from a distance, as the camera gets closer the audience will be able to have a clearer understanding of what the artist really feels. We have decided to do this in order to enhance the relationship between the artist and the audience. At the point of the song when 'giving love to the world, we'll be raising our hands' the camera will gradually zoom into the artists face, as well as her boyfriends. This allows to them to see that they are happy together and enjoy what they're doing when they are together.
The next camera shot that we will be using is use of a medium shot to show the artist and the instrument that she is playing, which is a guitar which is conventional of the indie genre. This allows for her talents to be shown to the audience, perceiving her as multi-talented and attracting them more to her as they believe she has many talents and will want to know more about her. The artist will be performing into the camera at the chorus when it sings 'when the lights turned down, they don't know what they heard'. This allows for the audience to get to know more about who she is and her talents that she has. This is highly conventional to the indie genre as the audience are able to see her talents.

The target audience can build a relationship with the artist through the camera shorts that I have selected, and therefore the facial expression that is involved within the camera shot can help the audience be more involved with the artist and help them involve them with their words and lyrics
This post demonstrates some planning techniques. You have identified the correct cinematography elements that you would like to include within your production and have made a start in explaining where the elements will be seen in your production.
ReplyDeleteHowever, further discussion of how the elements are conventional to the indie genre is needed to demonstrate further planning techniques. You also need to relate to the lyrics of your song, to show why you have selected to use certain elements in your production.