Group Magazine Advert- Miss Miller

After we had finshed our individual magazine advert, my group and I came together and we discussed the strengths and weaknesses of each others magazine adverts. We disscussed which elements of each magazine advert would be most successful in conforming to the indie genre. We then developed one magazine advert to make it better and more appealing for the audience. We took elements from all of our work in order to create one that all group members were happy with. Some elements that we kept the same was the font, colour of the title and the colour of the text. We believed that these elements were already successful in creating an indie genre magazine advert, so keeping them the same was the right thing to do.

 Within the magazine advert, there is high use of the conventional colours stereotypically associated with the indie genre, this is use of natural/earthly colours. These include light blues, browns, greens an greys. By researching magazine adverts within the indie genre it was clear that main colours used were blues, browns and greys. Because of the information that we received whilst researching, we believed it would be successful to follow the conevntions of the indie genre as we wanted the artist to be portrayed as a successful artist and to make the audience fully aware of who she is and what she is about.The colours that are included in the final magazine advert are all related back to the title of the song that we are trying to promote, which is Burn. All of the colours represent fire and burning. These colours are reds, yellows and oranges. As well as giving the audience an insight to the album and what type of music may be included, it also gives the audience an indication of her personality. Reds and oranges may perhaps represent her as feisty and a strong female character. The audience may be attracted to this and make them want to find out more about her, resulting in them buying the album. The colours give the audience an insight to what she is going through as an artist. The fire related colours make the audience believe that she is going through hard times, with the colours representing anger and fustration. The audience will sympathize with her and will buy the album to find out more about her problems and difficulties.



The conventions of the indie genre are still successfully portayed within our final magazine advert. This is shown through the mise-en-scene elements such as clothing, body language and iconography. The body language in which the artist is showing within this advert is her with her head back and leg up on the guitar, the pose portrays her as easy going which is conventional to the indie genre as being laid back and easy going is stereotypical of indie genre personalities. This enhances the audience and artist relationship as the audience are able to believe that she is down to earth and someone whom is true to themselves and have achieved success of their own hard work and efforts. The clothing that the artist is seen to be wearing is a denim jacket, jeans and big boots. These clothes are all conventional to the indie genre as they make the artist seem laid back and down to earth. Her everyday clothing choice makes her seem more relatable to the audience which means the audience can connect to her more and makes the artist seem someone whom is relatable which means the increase of people buying her album. The guitar is also comventional as it a stereotypical instrument played within the indie genre, we included the guitar as it allows for the artist to promoted as mulit-talented and skilled. This therefore makes the audience more intrigued into her and will want to find out more about her. Another convention which the magazine advert follows is the use of typography. The writing looks as if the artist has handwritten it herself. This gives a more personal feel to the magazine advert as the artist is showing that she has personally given a message to her audience despite it only being the title of her hit single ‘Burn’ this being made to look like it is made from fire. It lets the audience connect more with the artist as they can see that the magazine advert is about the artist themselves, and it also makes the audience feel as if she has written the magazine advert herself. I have also included an image that shows a more rebellious indie artist, which would of subverted the indie music genre and makes her have a more powerful appearance instead of the stereotypical innocence they usually have about them.

The picture that we decided on using was taken from our group member Leandra's individual magazine advert. It shows the artist to be in a natural envoirnment with a brick wall as the background. We believed that this surrounding and with the mise-en-scene elements included, makes it highly conventional of the indie genre, whilst at the same time promoting the artist successfully. The image shows the artist standing up straight with her head tilted back, the body language that she is presenting makes the audience believe that she is strong, bold and a confident person. This builds the relationship with the audience as it shows that the artist is independent and successful, making the audience aspire to her and want to be just like her. Whilst we were editing the magazine advert together, we used the 'contrast' effect on Photoshop which allows for high key lighting to highlight the feature on her face. The audience will then be able to clearly see the artist looking directly at them, again enhancing her confidence and making the audience intrigued to her. The image shows off her figure whilst following the conventions of the mis-en-scene elements clothing and the baggy top half, whilst the trousers are usually tight fitting. This creates a better relationship with the audience as she will be able to appeal to a wider audience including males as she shows off her sexuality as a female artist despite not looking provocative. This then therefore makes her look more independent and strong despite trying to look like somebody she isn't.


The layout and the design of the magazine advert is rather simple and easily reabable for all audiences. We wanted to make the artist the centre of attention and therefore we made the image of the artist to take up all of the room on the advert. This promotes the artist in a positive light as because she is centre of attention, it shows her to be successful and Her name is boldly written abover head which makes the audience identify successfully what her name is and who she is. The use of putting her name above her head allows her to be the main focus of the advert, the audience are led to look at the most important aspects of the advert, promoting the artist successfully. The song and album name are written to the right hand side of her. We made the name of the song and the album name next to her at eye level so when the audience look at the image of her, they are immediately encouraged to look at the name of them both. We placed them here in order to associate the artist and the word 'burn' together successfully. This allow for the audience to see the word Burn elsewhere and think of the artist.

The typography on the magazine advert we decided to use a bold font in an orange colour. We decided on doing this for many different reasons. As the image on the advert is extremely dark, we thought that the use of a bright orange for the song name 'Burn' would contrast to the dark background and make the word stand out, making the name stick in the audiences mind. Another reason to why we used to present the artists personality to the audience. The colour can represent power of the artist and that she is dominant in the music industry. Another reason to why we made the writing like this was to make the name of the song more clear to the audience. The orange and yellow colour of the font makes the audience have more of an insight of what is going to be sung in the song. Typically, orange and yellow and reds are associated with danger and anger, this makes the audience believe that the artist may be singing about her emotions or events that have occured in her life. This gives the magazine advert a more personal feel as she is revealing her emotions to the audience and makes the audience want to know more. The language used within the advert is plain and simple which is not too difficult for the audience to read and understand. We made the wording easily readable in order to attract a wider audience instead of targeting one type of audience. This shows that the artist is versitile when it comes to her music by appealing her music to all types of people.  The typography that my group and I decided on using is the use of yellow and green writing which is easily readable. 

My group and I believe that my magazine advert conforms to indie genre as it uses typical conventions to the indie genre by using elements from mise-en-scene such as body language, cothing and iconography with use of the natural setting gives the indication of the indie genre and reinforces the artist as being an indie genre. We believe that the magazine advert will appeal to my target audience as it shows a strong independent women who has a musical talent due to the guitar iconography used. This will appeal to our audience as it may influence them to take up a musical instrument possibly the guitar just to be like the artist herself and to be more connected and have a personal feel and connection with the artist too.