Individual Magazine Advert- Miss Miller

I have created a magazine advert in order to promote and sell my artist. Within my group, we all individually created a magazine advert. I have created a magazine advert which I believe will attract my intended audience and is also able to show off the artists key features. Magazine adverts are used to capture the audiences attention towards the artist and make the audience want to find out more about the artist. Through the magazine advert, the audience are able to find out more about her personality and are given an overview of herself. The use of the mise-en-scene, also, gives the indication of the genre which audiences may be attracted to.

Within the poster, I planned everything from colours to the layout and the design in order to make it appealing to the audience and promote my artist. The colours that I used were dark, with use of greens, browns and blues. I used these colours as a reflect of nature, representing the artists personality, which can be seen as friendly and warming. The earthly colours portray the artist as innocent, friendly and well grounded which is how we wanted to represent her which I believe is done successfully through the use of the colours. The writing of her name which states 'Lola Starr', is written in blue in order to again portray aspects of her personality, the light blue represents her as bubbly and fun which the audience may be attracted to and will want to find out more about herself. These colours are conventional of the indie genre as they enable meanings to be conveyed and the audience can find out more about the artist. They will allow the audience to see sides of her personality and will give clues to what may be included in her songs. 


Another element of my magazine advert are the conventions of the genre. I have followed the conventions of the genre within my magazine advert which is seen through the mise-en-scene and camera angle. The mise-en-scene elements that conform to the indie genre are the clothing, setting and iconography. The long shot that we used was in order for the audience to fully see her and see her surroundings and that it is typical of the indie genre. The clothing that she is wearing is a large denim jacket, tight jeans and big boots. This is highly laid back clothing and makes the audience relate to her more a they are able to see that she is not about the wealth or the stardom just a down to earth person, which the audience will find attractive. Another convention of the genre is the setting. The setting is seen to be a dark, hidden alley way. This is conventional of the indie genre as it allows for the artist to be portrayed as laid back and easy going. The darkness of the alley way represents her feelings and emotion, portraying her as upset and angry. The blackness and the fading away of the alley way makes the artist seem suspicious and mysterious. This can make the audience feel sorry for her and want to find out more about her and why she is feeling such way.

The image used within the magazine advert is a picture of the artist by herself with a guitar. I used this picture as it allows for the audience to know who she and what she looks like. Because she is the only person on the cover, this makes the audience focus on her and realize she is the centre of attention. The audience are led to look at her and her guitar which makes them believe that the artist wants the audience to understand how she got to where she is now and wants to tell her story. I decided to include the guitar within this advert to portray her as multi-talented, a guitarist as well as a singer. This makes the audience attracted to her and want to listen to her song as it is produced and sung by herself.

The layout of the magazine advert was important to me as I wanted the artist to be the centre of attention. By doing this, I placed the image so the artist was in the centre. The audience are able to see her clothing, body language and facial expressions clearly,allowing them to make an opinion on her. The writing of her song name is placed above her in order for the audience to see it clearly and what the magazine advert is promoting. Her name is placed next to her in order for the audience to know who she is. The typography of her name is italic and easy flowing. I decided on this font in order for it to be easily readable for the audience and also gives clues about her personality. The flowing font makes the audience believe she is easy going and laid back. The audience then start to like her personality and want to buy her album. On the other hand, the font of her album name is in bold and again easy to read. I decided on using bold font for the title in order to make it understandable to the audience that she is a bold character. The colouring of the word 'Burn' is in orange/red to represent the anger and the pain that the artist is in. These colours make the audience keen to know what she is going through. The bold lettering makes it clear to the audience that she is keen to tell her story and what she is going through regarding her relationship.
The language that is used within this magazine advert is easy to read. The words and vocabulary written is easily readable as we want all ages and all audiences to be able to read it and what the artist has on offer. The readable text not only attracts the targetted audience but also a wider audience.

To create my magazine advert, I did it on photoshop where I was able to edit, crop, add text and add colours to my image. However, I found some weaknesses whilst using photoshop as it was my first time doing so. As a first time user of the programme, I found that editing the the picture was a difficult task as I was unsure what each effect would look like. However, by experimenting and taking my time with editing, I found the right effect and what looked best. Also I found that certain images had to be cropped and resized which I was unsure how to do. I overcame this by taking my time whilst cropping and taking out certain parts of the image, making sure that it suited the genre and looked successful as a magazine advert. 
I also found some strengths whilst creating my magazine advert. I found it successful to add text to my advert and create colours and fonts that successfully suited the indie genre and look effective on the magazine advert. Also, another successful point was the lasso tool. This allowed me to crop out any unnecessary image that I didn't want to include. 

To conclude, I believe that my magazine advert conforms to the indie genre and is successful in targetting the correct audience. Through the use of mise-en-scene and setting, the indie genre is shown. Individual magazine adverts are useful a each member of my group can create their own ideal advert. We can then come together as a group and create a group advert that we believe has successful conventional indie genre aspects and what would be most appropriate in targetting our intended audience.



**** SCREENSHOT AT SCHOOL THEN ADD IN***