Rough Cut- Miss Georgiou

When creating our music video, we also created a rough cut. A rough cut is essential to carry out when creating a final production as it allowed for constructive criticism to be made by peers, teachers, family and friends. Audience feedback is highly important at this point as we are then able to change and edit things differently in which the targeted audience may not like, also, we are able to see if our music video represents the artist image successfully by what the audience tells us. The feedback we get will allow us to make improvements or amendments to our video to create a successful indie music video.  A rough cut is important for my group and I to carry out as it allows for the audience to see what we have put together, and to get feedback to make the final product successful. 


We received audience feedback by screening our production to fellow peers within out media group. By doing this, the other group were able to pick out points that needed improving and things that were successful. They did this by writing on a sheet of paper, giving us 3 things to improve and 3 things that worked effectively. This is helpful to us as the intended audience were for people of their age, so this therefore tells us what the audience would like to see, enabling us to make changes and improvements to create a successful indie genre music video. They gave their feedback on a sheet of paper, giving their feedback in a style of a questionnaire. They told us what was good about our production and what they thought the final product should include. One of the ways in which the audience said we could improve our video was to change certain cinematography elements and some of the camera angles that we decided on using. The group said that some of the shots were shaky and looked unprofessional and rather amateur. We also agreed with this and believed it would be a good idea to re-film such elements by using the equipment such as the tripod to create a more steady piece of footage, to make the video more professional. Another way we got feedback from our audience was by putting the rough cut onto YouTube as well, we were able to get feedback from a much larger audience, rather than just our intended audience. We were also able get feedback from friends and family this way. People were able to comment on the video telling us what they thought was successful, what they liked and what the disliked. This let a wider audience have a view of our video, it would also benefit my group and I within the music industry as what the wider audience said to improve, we would do in order for our video to target much wider audiences and achieve globalization, making the artist more well known. The feedback then benefits the music industry as they are able to know what to include to make a video to attract as many people as possible, as well as targetting the intended audience.




The feedback that we received we took all into consideration. By following their feedback from what the audience would like to see benefits our production in many ways. As well as receiving constructive criticism, collectively, the audience gave us three points in which they thought were good within the video. The first point which the audience thought was successful was the fact that the relationship portrayed within the video was highly realistic and relatable. This comment was added on YouTube and it also stated that the footage was natural and would therefore let the audience know and people watching that it was a real relationship. My group and I also agreed with this statement. The natural relationship was shown through the use of mise-en-scene elements such as body language between them both. It gave off a positive vibe to the audience as it looked like a real and true relationship, showing to the audience that were truly in love. This is effective for the video as it makes the audience connect to it more, and get more of an insight of the artists lifestyle. It was shown to be realistic and natural through the use of cinematography elements we chose. For example, POV (point of view) allowed for the relationship to be seen through the artists eyes and captured the naturalness between the couple which made the audience relate to it more as they feel more involved with the scenario which creates a better relationship between the audience and the artist.
Another positive comment we received was the range and good use of the cinematography elements that we used within our production. The range of angles we used was good as it showed off the artists relationship, performance and emotions extremely well. This is effective in many ways as the audience are able to connect with the emotions that she is feeling, making the bond between the artist and the audience tighter as the audience have may been in the same situation and felt the same emotion. It is also effective in the way that the music industry are able to show different sides of the artist through the different camera angles , therefore, being able to show more of her off to the audience, and the relationship she has with her partner. The wide range of camera angles portrays relatability which the audience can connect to.
Another element of the music video which received positive feedback was the use of performance from the artist herself. Within the performance scenes there were many close ups of the artist. We included this in order to make it easier for the artist to connect with the audience more. The audience are able to have eye contact with the artist, allowing for the song to have a more personal feel and make the song more connected to the audience. By using close ups within the performance it allows for the bond between the artist and the audience to build, it lets the audience see the artists face and connect fully with her, being able to understand the emotions that she is feeling. This creates a better relationship between the audience and the artist as they feel as if the artist is singing to them, this is the feedback we received from our peers. 

Apart from recieiving the positive feedback, we also was given various constructive comments which were made about the video. One of the main points in which repeated itself was the various different people being within the shots in different scenes of the video. We tried to make our video as natural as we could by filming the video in typical everyday settings in order to make the artist seem relatable and realistic and ultimately to portray the relationship between the couple. The feedback that we recieved about this confirmed that the background people made the clips within the video look unprofessional and unorganized. We discussed this point as a group and ultimately decided that cropping the clip would be successful as we want to make the video as proffesional as we can. Cropping the clip we believed would be easiest rather than re-filming it, and taking the clip out of the video was not an option as we believed it portrays the natural relationship we intended. Cropping out the extra people also meant that the audience are able to focus more on the relationship without the distraction from other people, enhancing the bond between the artist and the audience as the audience are only able to see them and therefore fully focus on them, which the audience may have experienced before. This makes the artist seem fully relatable and a down to earth, everyday person. This is successful for the music industry as it makes for a wider audience as she seems highly relatable for the audience. This will increase the views of the video and therefore resulting in the increase of sales of the song. 
Another comment made about the video in which the audience believed wasn't successful was that some of the filming was shaky. This could be due to the fact that some of the footage we filmed was not filmed with a tripod therefore leading to a more shaky effect. We also had trouble with the use of the tripod due to the weather occasions. The wind led for the tripod to shake and therefore create shaky footage. This feedback was easily fixable for us as we could re-film the certain footage that wasn't good. However, if we wanted to keep the certain clips, we could edit it to make it less shaky. We would use elements on Final Cut Pro to balance out the shakiness of the footage. However, we agreed with this feedback and believed that re filming the footage would be the best thing to do in order to create it to become a better music video and much more professional.
Another constructive criticism we had been given was the use of shots being repeated. We also had noticed this ourselves and is something that we will work on to improve. As for the rough cut, we did not have enough footage to use for the entire song so therefore the only thing necessary was to put in shots that already had been used. We have already overcome this a group by filming some more footage to include within the video. We also plan to include more performance of the artist so the audience can connect to her more.

Overall, from the feedback we got and how we feel about our production, there are many different changes that we are going to be making to our music video. The first change that we plan on making to the music video is the shakiness of some shots. We believe that the shakiness makes the video much more unprofessional and unappealing to the audience, so therefore re filming certain elements will make it more attractive for the audience and make the audience feel more intrigued towards the music video.
We also are going to make sure we use the tripod better as we could refilm the certain elements of possibly not use them or try to balance them out by editing them using the ProX element we used to edit our footage and if not check the weather before we go to film and just refilm small elements.
To therefore overcome the comment on repetitive footage we have already filmed some more footage to put into our music video and this should hopefully connect better with the audience due to the wide range of footage we will now how. We plan to have more performance as well so that you can see the artists talent.