As a group, we have created a group digipak in order to promote our artist. We looked in depth to what elements to included within the digipak to promote the indie genre successfully and what would be key in to promoting the artists personality traits. We researched into various other indie genre digipaks in order to get the best idea of what needs to be included to convey the indie genre successfully and also which promotes the artist well. The stereotypical elements used enables for the niche audience to be able to connect with the artist as it makes them more attracted to the audience. We looked at each group members individual digipaks and decided as a group what we liked from each and then put these ideas together to create our final, group digipak.
We have looked at every members digipaks and have looked closely at the micro-elements to decide which elements put together would look most effective and would promote the artist and the genre best. The first micro-element that we looked at was colour. When researching into many other different digipaks from the same genre, we came across that the majority of the colours used were natural and light. The typical colours that were seen were yellows, greens, blues, and browns, all conforming to the topic of nature. We wanted to reinforce the stereotypes of the indie genre as well as promoting the artist successfully. We did this by using colours such as yellow to write the artists name 'Lola Starr' to associate her with being a star, and someone who is seen to be successful. We think this would be successful in the branding of the artist as the audience are able to have a better idea of who she is and the audience will be able to remember her more successfully. We also had the use of darker colours such as browns and greens, we used these colours to present the artist as being mysterious and intriguing. The photos were taken at night time so therefore the lighting is extremely low key, the pictures fade into darkeness around her which make the audience think she is mysterious and hiding aspects of her personality from the audience. It also gives the audience an idea as to what type of songs will be included in the album, the dark colours represent sadness and mystery, allowing the audience to believe that her album will include such songs related to the topic of sadness, for example. This is effective as it makes the audience want to know more about her and will buy the album to find out what the songs are about.
When we had looked at the different digipaks from the indie genre, we believed it was highly important to use conventions of the indie genre within our group digipak, we took these conventions from each of our own digipaks. One of the main conventions used throughout the digipak was the mise-en-scene elements, clothing, iconography and body language. On the front of our digipak we have used a close up of the artists face, she is looking directly into the camera which makes it seem as if she is looking directly at the audience, building the relationship between the audience and artist as the audience feel as if they are being targetted by the artist. This is conventional to the indie genre as the audience are then able to see her features, the makeup in which the artist is wearing is shown effectively as the close up allows this. This is effective as it conforms to the indie genre and allows for the artist to show to the audience who she is. However, because she is not wearing a lot of face makeup, this conveys a message to the audience that in order to be successful and well known, you do not have to change who you are, and change your image. The clothing is also extremely conventional to the indie genre, the baggy denim jacket, the red bandana and the tight, leather leggings portrays successfully an indie artist. This clothing makes the artist seem more realistic and relateable which is the effect my group and I wanted to achieve, allowing for the audience to connect to the artist more knowing she is just an everyday girl. Another convention we have used is the iconography. We took this from Leandra's individual digipak where she had made a collage of the artist to show the iconography more specifically. We have used the iconography of a guitar in order to show off the artists talents to the audience. We believed that this would promote the artist effectively as it shows that she is a good musician in which the audience would be attracted to and want to buy the album to hear her talents.
The images that we have used within the group digipak promotes the artist effectively as an artist who conforms to the genres stereotypes. One image on the front cover we have used shows a close up of the artist having peace signs over her eyes. The lighting used here is high key, making her eyes the most noticeable feature, this allows for better eye contact to be made with the audience as the audience are automatically drawn to her eyes. We have used this image specifically so the audience feel a connection with the artist and see her more close up than you usually would. This enhances the audience and artist relationship as it shows the naturalness of the artist and how she isn't fake and superficial, this makes the audience believe that she is somebody who is true to herself and has become successful off of her own efforts and hard work. It promotes the artist well as it makes her look like someone who is relateable to her target audience and someone who they can easily connect to. Another image that is included in our group digipak is the artist sitting on the floor in the natural envoirnment she is in with her guitar smoking a cigarette. We used this image as the back cover of the digipak where the song titles are. We placed this here as we wanted to make it look as if the artist is at one with her music and she loves what she does.
The layout is the stereotypical layout of a digipak. It includes 6 sections, all of which contain images of the artist, promoting her and making her seem more appealing to her target audience. We have included a personal message from the artist to the audience so that the audience feel more connected with the artist and that they feel the artist is speaking directly to them. This creates a much better relationship between the audience and the artist as the audience believe that the artist has taken the time out to talk to her fans and this ultimately makes her seem down to earth and thoughtful. The layout of the digipak is very simple to make it more accessible for the audience, this easy layout is reinforcing the stereotype of the genre as it creates a more mellow and easy going feel rather than flashy and bright.
The typography that my group and I decided on using for the digipak was flowing and bubbly font in which is easily readable for all audiences but also, making it conform to the conventions of the genre. The colour thats used for the font for her name was in yellow. We used this in order to make her name stand out against the dark background, making it aware to the audience she is a bold, stand out, artist. I also wanted to use a bright font to reinforce her name to the audience, with her name being Lola Starr, the bright colour enhances the idea of a star being bright. I believe this is successful as it allows for the audience to make the connection between her name and her artist image. The language that I used within the digipak is also very simple. I wanted the digipak to be accessable to audiences and to do this I had to use simple language that all audiences could read. The simple language however makes the digipak more relatable for the audience.
The back page of the digipak was created by myself, with ideas and suggestions put forward by my team members. I had some difficulties when creating this image as it was difficult to create the ripped paper effect. I found an image of ripped paper on Google and placed into photoshop, I had to try and cut around the edges and still create a ripped paper effect. This took a lot of time as I tried to make it as realistic looking as possible. However, I overcame this by using the blur tool to fade out bits that didnt look effective. One of my strengths whilst using Photoshop however was the use of the lasso magnetic tool. The use of this enabled me to use the whole image on the side of the digipak but crop out bits that I didn't want. Another strength of mine was being able to add effects onto the image. I enhanced the brightness on the picture and also made the edges darker, this worked well as I was able to make the artist be the centre of attention and be the main focus. This created a more successful promotion tool as the image is now focused fully on the artist, making her the centre of attention.
I believe that our final digipak conforms to the genres conventions, giving the audience a high indication of the indie genre. The conventions are portrayed through the mise-en-scene elements of clothing, body language and iconography. The use of these enabled us to promote the indie genre well and make it much more relatable to the audience. My group and I believe that the digipak will appeal to the target audience as it follows the typical conventions of the indie genre,making fans more interested and want to know more.
We have looked at every members digipaks and have looked closely at the micro-elements to decide which elements put together would look most effective and would promote the artist and the genre best. The first micro-element that we looked at was colour. When researching into many other different digipaks from the same genre, we came across that the majority of the colours used were natural and light. The typical colours that were seen were yellows, greens, blues, and browns, all conforming to the topic of nature. We wanted to reinforce the stereotypes of the indie genre as well as promoting the artist successfully. We did this by using colours such as yellow to write the artists name 'Lola Starr' to associate her with being a star, and someone who is seen to be successful. We think this would be successful in the branding of the artist as the audience are able to have a better idea of who she is and the audience will be able to remember her more successfully. We also had the use of darker colours such as browns and greens, we used these colours to present the artist as being mysterious and intriguing. The photos were taken at night time so therefore the lighting is extremely low key, the pictures fade into darkeness around her which make the audience think she is mysterious and hiding aspects of her personality from the audience. It also gives the audience an idea as to what type of songs will be included in the album, the dark colours represent sadness and mystery, allowing the audience to believe that her album will include such songs related to the topic of sadness, for example. This is effective as it makes the audience want to know more about her and will buy the album to find out what the songs are about.
When we had looked at the different digipaks from the indie genre, we believed it was highly important to use conventions of the indie genre within our group digipak, we took these conventions from each of our own digipaks. One of the main conventions used throughout the digipak was the mise-en-scene elements, clothing, iconography and body language. On the front of our digipak we have used a close up of the artists face, she is looking directly into the camera which makes it seem as if she is looking directly at the audience, building the relationship between the audience and artist as the audience feel as if they are being targetted by the artist. This is conventional to the indie genre as the audience are then able to see her features, the makeup in which the artist is wearing is shown effectively as the close up allows this. This is effective as it conforms to the indie genre and allows for the artist to show to the audience who she is. However, because she is not wearing a lot of face makeup, this conveys a message to the audience that in order to be successful and well known, you do not have to change who you are, and change your image. The clothing is also extremely conventional to the indie genre, the baggy denim jacket, the red bandana and the tight, leather leggings portrays successfully an indie artist. This clothing makes the artist seem more realistic and relateable which is the effect my group and I wanted to achieve, allowing for the audience to connect to the artist more knowing she is just an everyday girl. Another convention we have used is the iconography. We took this from Leandra's individual digipak where she had made a collage of the artist to show the iconography more specifically. We have used the iconography of a guitar in order to show off the artists talents to the audience. We believed that this would promote the artist effectively as it shows that she is a good musician in which the audience would be attracted to and want to buy the album to hear her talents.
The images that we have used within the group digipak promotes the artist effectively as an artist who conforms to the genres stereotypes. One image on the front cover we have used shows a close up of the artist having peace signs over her eyes. The lighting used here is high key, making her eyes the most noticeable feature, this allows for better eye contact to be made with the audience as the audience are automatically drawn to her eyes. We have used this image specifically so the audience feel a connection with the artist and see her more close up than you usually would. This enhances the audience and artist relationship as it shows the naturalness of the artist and how she isn't fake and superficial, this makes the audience believe that she is somebody who is true to herself and has become successful off of her own efforts and hard work. It promotes the artist well as it makes her look like someone who is relateable to her target audience and someone who they can easily connect to. Another image that is included in our group digipak is the artist sitting on the floor in the natural envoirnment she is in with her guitar smoking a cigarette. We used this image as the back cover of the digipak where the song titles are. We placed this here as we wanted to make it look as if the artist is at one with her music and she loves what she does.
The layout is the stereotypical layout of a digipak. It includes 6 sections, all of which contain images of the artist, promoting her and making her seem more appealing to her target audience. We have included a personal message from the artist to the audience so that the audience feel more connected with the artist and that they feel the artist is speaking directly to them. This creates a much better relationship between the audience and the artist as the audience believe that the artist has taken the time out to talk to her fans and this ultimately makes her seem down to earth and thoughtful. The layout of the digipak is very simple to make it more accessible for the audience, this easy layout is reinforcing the stereotype of the genre as it creates a more mellow and easy going feel rather than flashy and bright.
The typography that my group and I decided on using for the digipak was flowing and bubbly font in which is easily readable for all audiences but also, making it conform to the conventions of the genre. The colour thats used for the font for her name was in yellow. We used this in order to make her name stand out against the dark background, making it aware to the audience she is a bold, stand out, artist. I also wanted to use a bright font to reinforce her name to the audience, with her name being Lola Starr, the bright colour enhances the idea of a star being bright. I believe this is successful as it allows for the audience to make the connection between her name and her artist image. The language that I used within the digipak is also very simple. I wanted the digipak to be accessable to audiences and to do this I had to use simple language that all audiences could read. The simple language however makes the digipak more relatable for the audience.
The back page of the digipak was created by myself, with ideas and suggestions put forward by my team members. I had some difficulties when creating this image as it was difficult to create the ripped paper effect. I found an image of ripped paper on Google and placed into photoshop, I had to try and cut around the edges and still create a ripped paper effect. This took a lot of time as I tried to make it as realistic looking as possible. However, I overcame this by using the blur tool to fade out bits that didnt look effective. One of my strengths whilst using Photoshop however was the use of the lasso magnetic tool. The use of this enabled me to use the whole image on the side of the digipak but crop out bits that I didn't want. Another strength of mine was being able to add effects onto the image. I enhanced the brightness on the picture and also made the edges darker, this worked well as I was able to make the artist be the centre of attention and be the main focus. This created a more successful promotion tool as the image is now focused fully on the artist, making her the centre of attention.
I believe that our final digipak conforms to the genres conventions, giving the audience a high indication of the indie genre. The conventions are portrayed through the mise-en-scene elements of clothing, body language and iconography. The use of these enabled us to promote the indie genre well and make it much more relatable to the audience. My group and I believe that the digipak will appeal to the target audience as it follows the typical conventions of the indie genre,making fans more interested and want to know more.
You have provided a sound analysis of your group digipak, explaining clearly how the different elements used appeal to you TA etc.
ReplyDeleteYou need to:
1) Make sure you state specifically what elements you took from each group member’s digipak and why
2) Complete an analysis of each group member's individual digipaks
3) Make sure you explain how elements used are conventional or not of the genre