Research into music channels- Miss Georgiou

Their target audience is from ages 11-25 years primarily. This is their niche audience who they aim their music towards. This is aimed at this specific age group due to the genre of the music it plays which is the most current music which is constantly on the radio and therefore the music that most of this audience would generally listen to in the everyday world. This is a mainstream station and the playlists vary from pop to indie current music and this would create a better relationship with the audience as they are able to connect more with certain mainstream music instead of music they may not be able to connect to. Also the artists are of a similar age and the audience maybe able to connect to the fact they are at a similar age to the artists themselves and that way more relatable. MTV originally launched on August 1st 1981, where there first word's were "ladies and gentlemen, rock and roll". They played the footage of the first space shuttle launch countdown of Columbia which was launched earlier that year and further the Apollo 11.  The original MTV theme song features the rock theme tune played over a series of flashing MTV flags consisting of changing color and textures. The first music video shown on the channel was the Buggles "Video killed the radio star"which used original technology and basic graphics. The type of music that MTV plays now is a wide variety of music, such as, pop, RnB, rap and indie. Mainly chart music, as it is a mainstream channel, it attracts a wide audience and does this in order to keep views up and attract as many people possible. The main Artists in which MTV play regularly Nicki Minaj, Ed Sheeran, Miley Cyrus, Rihanna and Justin Bieber. MTV owns many programmes, including Geordie Shore, The Valleys, My Super Sweet 16, MTV cribs, Catfish and many more. Although the main channel MTV, there are many sub- channels, including MTV base, MTV classic, MTV dance, MTV hits, MTV music and MTV Rocks.The MTV logo is simple with the colours only being in black and white. It is very clear to read and the letters MTV stand out. This illustrates what the MTV channel is like, bold and stands out from other music channels with is vast and varied music artists.

The target audience for Capital FM can range from 11-25.

Capital Fm play current music from the charts so can vary from Pop, dance, house. However it mainly consists of pop music due to the younger target audience.

Some of the main current artists that Capital Fm broadcast are Ariana Grande, Katy Perry, David Guetta and Taylor Swift. Capital brand extended to form a new nationwide digital radio station by rebranding Choice FM as Capital Xtra.The Capital FM logo consists of the radio station number to identify the name with the radio station channel. It also includes the caption "The UK'S NO.1 HIT MUSIC STATION" in order to appeal to a wider range of audience as it is informing them of its popularity. The capital Fm radio logo is the same as the Capital TV logo. They are the same because it is easily recognized that they are the same company and are therefore playing the same thing. The word hit is in a different colour to the rest of the writing, this is to outline the type of music in which they play.

Kiss was originally started as a pirate radio station in London in 1985, as time progressed they became an established radio station. The music channel plays pop, R & B, dance, house and garage mainly aiming to keep the chart music played regularly on the channel. Kiss TV has many sister stations, Kerrang radio, Smash hits, The box are just some of the well established radio stations. The main target audience for this channel is teenager plus, featuring common music that can be relatable to most. This allows for families to feel trusted within the channel that they feel confident enough to listen to the station alongside their family. The channel allows for common/popular artists to be played on the channel meaning that it would create a sense of loyalty within its audience as they can rely on the station playing chart music regularly. In addition to the channel playing music they also broadcast news and events and advertise new singles or albums. This would widen their audience scope as people would not only listen for the music. The logo is purple which is a fairly neutral colour, this would be useful as they can attract different audiences through not being bias to one particular genre. Kiss has an older audience to previous music channels, due to its contrasting music genres. These attracts an audience of 16-25 year olds. Kiss is its own company, meaning it only plays its own shows with no other companies involved, allowing for music to be played all day. However, within the company they have created another channel named KISSTORY, playing 'old skool' tracks, in which would attract an audience of an older age, increasing the audience barrier.


VIVA first launched in Germany in 1993 and was owned by VIVA media AG and later taken over in 2004 by Viacom who are a global American mass media company, the 5th largest broadcasting and cable company in terms of revenue. VIVA is a music and entertainment channel that launched in October 2009 and is the first sister channels of MTV to be launched on Freeview. VIVA does not only broadcast music and shows such as 'The UK top 40' but also series of TV shows such as; Scrubs, Teen Mom, Catfish the TV show and the most famous of all - Jackass. The main target audience for VIVA being around 16 - 35, through broadcasting modern pop chart music will indefinably appeal to a younger audience but also loyal fans may tune in hoping to hear music they know and love. The logo itself being bright iconic it would create a memorable image in the audiences mind, this would be helpful when trying to distinguish their channel from their competitors. Potentially having a iconic bold logo would create a unique selling point among the brand and their individuality.